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Plan b Information Technology Blog
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Jan
30
Written by:
Nancy Arter
1/30/2009 11:18 AM
Here is a re-print of our article from Telemedia Strategy e-magazine, where we author a column. We thought this was such a great story, we wanted to share it with you as well.
Enjoy!
Would you try to run a delivery service with a horse and cart? How about a hospital with a tablet of paper? Of course you wouldn’t! The point is that there are a surprising number of companies who are not taking advantage of the opportunities to improve their business through the use of mobile and wireless technology.
Back in the ‘80’s and early ‘90’s, when companies were looking at how to improve their business processes, some forward-thinking organizations recognized that computers inside of “the 4 walls” of the office were not improving things that were happening outside those walls. At that time, there were no wireless networks other than private, radio networks. Coverage was sparse to non-existent so mobility was, by necessity, limited to data collection in the best-case scenario. Today, of course, coverage is ubiquitous, however, we still see companies primarily focused inside the 4 walls (and tied to a desk), even though the opportunity to both reduce costs and improve performance exists by focusing on wireless and outside.
Take Vail Resorts
for example. Here is an example of a really forward-thinking organization who clearly asked the question, “How can technology reduce our costs, while at the same time improve our customer experience?” And, they came up with a creative solution that not only reduces labor costs, but vastly improves their customer experience.
Vail Resorts, the premier mountain resort company in the world and a leader in luxury-destination-based travel at iconic locations came up with a great idea to effectively answer this question. In its 2008-2009 ski season, they are implementing premier Mobile Computing devices (Intermec's CN3 devices outfitted with their IP30 Handheld RFID readers) for its customer’s season ski passes at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Valley Resorts.
This solution provided an “easy scan” process -- which will make getting through lift lines easier and more conveniently. In addition, through the use of this RFID technology, Vail is able to give its premier customers (those skiers and snowboarders holding 2008-2009 season passes) the option of keeping their passes inside their jacket as they are automatically scanned in the lift line. Fast, easy, and convenient – truly a win-win scenario for Vail’s high-value clientele.
“With Intermec RFID readers, we will be able to significantly enhance our guest experience by making the lift-line process easier and more convenient for our guests who have purchased any of our four season pass products – The Epic Pass™, The Colorado Pass™, The Summit Pass™ or The Heavenly Pass,” stated Robert Urwiler, Chief Information Officer for Vail Resorts.
WOW! It seems so simple doesn’t it . . . but how many organizations have this out-of-the-box thinking that can produce real results and business improvement? Well, in our experience the answer is certainly not as many as we’d like to see. The good news is that the opportunity is out there waiting. And, our mission with this article is to continually bring you examples from both the private and public sector where companies are using this sort of creative thinking to leverage wireless and mobile computing.
Hope you enjoyed our article. Make sure that you check out and subscribe to this e-magazine. It is a great source for keeping track of how technology is continually changing our lives -- both as businesses and consumers.
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